Why the global trend of brands “Doing Good” is relevant for 21st century South Africa.

You have no doubt heard of companies “Doing Good” by now. If not, it revolves around the decision some companies across various sectors have taken to give back to the people around them who may be in need.

One of the most famous examples of this is US-based shoe company TOMS, which has a policy of giving a new pair of their shoes to an individual in need for every pair that is purchased in one of their stores, or via their website.

Doing Good has taken off internationally like the proverbial house on fire, with brands moving to occupy the space, and consumers supporting the brands through nothing more than the desire for a quality product, and a worldview that supports helping others wherever possible.

In South Africa, the movement has taken off to a lesser extent thus far, but there is one company in the life insurance sector who not only embraced the movement, but whose entire formation was based upon the concept of giving back.

Different Life is a “For Good” company. That means they give back directly to those in need. The way they do it is by donating your first payment, in full, and every anniversary payment thereafter, also in full, to a charity or project that is endeavouring to enable the many people in our country who are in need of funding.

It’s called the Different Donation, and it’s such a unique proposition within the life insurance industry that many South Africans are seeking to take advantage of it.

The upshot of this is that while you’re protecting your family from future financial uncertainty, you’re also helping change our country for the better without having to do any more than buy a policy.

To take out Life Insurance is incredibly simple. You just need to be:

Change your world. Change the world.

Get yourself life cover to suit your needs today and safeguard your loved ones’ and South Africa’s future. In today’s market many changes have taken place in the way you can structure the Life Insurance you buy. No longer are you forced into a “one size fits all” product offering that doesn’t necessarily suit your needs.

The much more personalised options now available to consumers include:

Bespoke term and budgetability.

You have more power over how much you will pay and for how long a period.

Need a lump sum payment?

Critical illness and disability cover often provide lump sum payouts in the event that the policyholder becomes critically ill or disabled.

Unable to work and have ongoing financial obligations?

Salary cover will provide up to 75% of your usual salary in the event that you are unable to work.

Need limited cover in the event of an accident?

If you do not want full life insurance cover or do not qualify, you may want to consider accidental cover which pays out in the event of an accident.

You can safeguard the future well-being of your loved ones now in a few simple steps.

Personally tailored life insurance cover is one of the greatest gifts any responsible provider can give to their dependants. Let us help you with yours today with our easy online quote.

If you already have Life Insurance you should be aware that a myriad other products exist at very affordable prices to cover you for critical illness, salary protection in case of job loss or inability to work, accident protection and much more.



This is a sponsored article and is intended as an advertisement, not editorial content.